You have probably lived through it or at least, been told it – small accounts are not good business. You spent the same amount of time you’d spend on a big account, because your reputation is on the line, and/or because you like them and want to help them. But you make very little money. So what happens when YOU are the “small account”? Hmmm…
That’s the case with our cold storage vendor, Wilmington Cold Storage, where the beef from Del Terruño, our client in Uruguay, gets inspected and stored. Their place is enormous, services top-notch accounts, and is the number one choice for importers of overseas food products. When we park our green “beefmobile” next to the enormous tractor trailers picking up their products from cold storage, we don’t just feel small; we feel tiny.
And yet… anytime we go there, we’re given the royal treatment. You can tell they genuinely care; they ask smart questions, show interest, have great comments and offer new ideas. They are smart and successful, and they are flying on the face of conventional business wisdom. And we sure appreciate it.