Receiving a message from a long-time-ago customer, congratulating me on a work anniversary, reminded me of the main reason I truly enjoyed working with that company. Their salespeople didn’t resent us. They considered us part of their team. They liked us, and they still do. Actually, their sales VP, a wild, wise and witty guy from Wales, UK, was also marketing VP, and believed sales and marketing worked better together, not at opposite sides of the table. Who knew.
So what happens when salespeople, focused on achieving their sales goals, realize that their advertising agency actually knows a thing or two and can be trusted to help, and when advertising agencies understand the unique knowledge that salespeople have, and recognize their need of salespeople’s experience in order to develop solid marketing communication efforts? The synergy is amazing. And so are the results.