Great! You or your PR team interviewed your customer, or your customer’s customers, developed a great application story and had it picked up by a trade pub. Now what?
We’ll tell you what we do at Inside Out for our clients.
First of all, we make sure we have permission from the people we’ve interviewed to re-use their statements and comments in other ways than the originally planned ones. We give them examples of what we’re thinking of doing; if possible, we show them other stories that we have already “stretched out”. And then, we go for it!
- We shorten and edit, and it becomes a snappy, to-the-point FaceBook entry.
- We re-write as needed to turn it into a script for a quick video that can be posted on our client’s FaceBook page, or on their website.
- In many cases, we pick up some of the best comments to be used as headlines for our client’s next print or electronic ad campaign. They have a freshness to them that’s very hard to replicate.
- We also often combine case studies about the same product or service, or about the same company, to create a solid testimonial piece.
- And it goes without saying… we post the original story to our client’s LinkedIn page.
The point is, we never waste good, original content. There’s always another way to make it work.
Ask us!