SCARED’EM!

October 16, 2019 by

Checking the industry pubs to see who was doing what, and mostly focusing on activity from our clients’ competitors, I realized that several companies that had been pretty quiet or whose ads really used to look rather home-made, had suddenly increased frequency, size and caliber of their print advertising. Those were all companies in the same segment as one of our European-based clients, whose print and electronic ad campaign had been running successfully in several well-known publications such as Assembly, Machine Design and Design World.

It was a good reminder — your advertising efforts have several audiences, and one of them is your competitors. They pay close attention to what you’re doing, as you pay close attention to what they are doing! And your communication activity can worry them or scare them, even. Feels good.

Filed Under: Media strategy

Trade shows Do’s and Don’ts

May 10, 2018 by Leave a Comment

Trade shows are not cheap. Besides the fees you pay to secure your place, there’s the booth, the graphics and all the accessories; the giveaways; the airline tickets, hotel and meals for your team, and of course, the time they are not spending doing their regular jobs. So of course, you want to make sure you do everything in your hands to get your money back. These are some of our favorite, basic trade show Do’s and Don’ts to keep in mind during the show. But we have Do’s and Don’ts for before, and for after, too…

Tradeshow tips

Filed Under: Media strategy, Strategy

Wrap it.

January 29, 2015 by

Wrap it.
You own it already; maybe you even drive it, get stuck in traffic in it, get gas for it, park it… all that time it could be working hard for you. Wrap it up. Don’t just have a name and number, put that whole vehicle to use. Strategic, well-planned and carefully executed vehicle lettering and graphics turn your van, car or truck into a hard-to-beat, 24/7 advertisement. And this is good news; with quality decals you can expect anywhere from 5 to 7 years of use for a one-time cost, plus, it is tax deductible as a business expense!

The impact you can expect from truck or van lettering has been well studied by Arbitron, The American Trucking Association and OAAA and Media Life. Let’s look at some numbers.

• Americans spend 20 hours per week in their car.
• 98% of Americans have been in a vehicle in the past week.
• 91% of those people notice truckside advertising.
• 35% actually study these advertisements closely
• 56% of people say they perceive the company to be a successful one when they see truckside advertising.
• One vehicle wrap can generate between 30,000-134,000 impressions daily.

Advantages of vehicle lettering and graphics
• Your advertisements are not compared side-by-side to your competitors’ as they are on print.
• You can reach audiences of all ages, gender, backgrounds, income, and professions.
• Every traffic jam becomes an opportunity.
• Lettering or vehicle graphics can deliver 2,520 impressions per dollar spent on advertising. That’s 5,600% better than radio and 7,200% better than traditional, fixed billboards!

What do lettering and graphics specifically do for you?
• Get information to the customer. Having your phone number and website displayed on your vehicle saves customers that extra step of searching.

• Create a better image/ establish your current image. About 75% of people say that have a favorable opinion of companies they see through truckside advertising. Likewise, most people feel a company is more established and more successful when this form of marketing is involved.

Don’t waste all that free space. Wrap it up; put it to work for you with astute and catchy visuals and lettering. On a personal note, let me share this story with you – my agency did truck graphic and lettering for my son-in-law’s company, and one of my friends commented, “I see your son-in-law’s trucks all over town!” He has a grand total of one truck.

Filed Under: Media strategy