About to finish drafting copy for a client’s pretty massive new website, it occurred to me – working on this project gives us at the agency a deep and complete look at our client’s entire company. But it works both ways. We couldn’t really do the project well and in a (very) timely manner, unless we already had a deep and complete understanding of our client’s business.
So what’s the point of this blog? Advice, of course. Clients, share with your agencies. Keep them in the loop. Let them know what’s happening. If they are a trusted partner, the more they know about you, the better for you. They’ll find many ways to put that knowledge to use to your advantage. And if they are not a trusted partner, why are they your agency anyway?
Happy end of 2016!