Our client's customers need holes. Not drill bits.

So we don’t blabber to them about Construction Technology in general, and then have them figure out how the features would help their (very different) businesses. Instead, the sales support piece Inside Out created for SITECH Northeast dissects and classifies the down-and-dirty challenges faced by contractors, according to their specialty – Roadbuilding? Residential development? Athletic fields? General excavation? Underground utilities? And matches each scenario with specific, timesaving benefits.

Strategy, concept, art direction, layout and copywriting by Inside Out Communications, Inc.