Can we go now?

Ok. It’s our turn. This time we’re featuring a self-promotion project. The audience – SITECH dealers, distributors of Trimble Construction Technology. The goal – new clients for the agency. The strategy – relentlessly pushing contractors’ key concerns, controlling material costs; saving time; increasing profits. The first leg was an oversize postcard with a link to an article; the second, a Constant Contact push, with a link to a DVD interviewing several users of SITECH technology. And the third, a brown box containing a bag with material, money and a watch.

Strategy, creative, copy and design, Inside Out Communications