Differentiate
Sales-Support Materials
Includes users’ manual; segment brochures; video.
Milton CAT Power Systems’ customers have a very different makeup from Earthmoving customers, and within the Power Systems “universe,” the segments are not alike either – think data centers, lobster boats, hospitals, nuclear facilities, dairy farms…
We believe this case highlights how we stretch creative strategy to fit each market, while staying within the brand and respecting its parameters.
Client comments
From Scott Martel, VP of Power Systems.
“You should be proud of the Power Systems Users manual; it came out exceptionally well. Just this week we are bringing the Healthcare brochure to the Healthcare Show in NH and it is being received with applause. Quote away.”
From Larry Cutliffe, VP of Marketing, about the Healthcare brochure:
“You all do a lot of great work, but this one caught my attention a bit more than others. Really demonstrates the dealer differentiation that we bring to the table and should position us well to not only get in on EVERY deal with hospitals, but sets the stage for our sales team to sell our value. You nailed it. Really nailed it. Great job.”
Strategy, creative, art direction and copywriting by Inside Out Communications. Video shooting and production by Rob Del Gaudio at Black Pearl