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Traditionally, “Negative” ads are frowned upon. But they can sure shake the reader out of complacency and into taking action, and Swiss Linear Technology leader, Schneeberger, has the confidence to pull it off.

A short white paper summarizing the pitfalls of component specifying reinforces the message – developments delays can be costly both in terms of money and lost opportunities; working with Schneeberger offers you a proven solution.

Strategy, concept, creative and copy by Inside Out Communications, Inc.