One of our very first advertising clients was a privately owned company that developed and manufactured electromagnetic components. At their factory, I saw with my own eyes a perfect example of why it’s important to consider your employees as your # 1 audience. I also decided that having named my agency Inside Out Communications wasn’t so crazy after all.
Walking around the plant, you’d see a frequently updated collection of very large, beautifully framed prints. They showed a wide range of products meant for mission-critical power applications; they all featured one or many of their electromagnetic components.
Employees who had worked in the team that designed, developed, manufactured or shipped those miniature components could see exactly where and how they ended up being used, and feel the pride of being part of something bigger than an assembly line.