When I named the agency “Inside Out Communications,” I did it based on a real-life episode that was symbolic of what I thought was typical poor internal communications. I needed to wire funds overseas and decided to use what was called then Bank of Boston; they had launched a huge campaign advertising their commitment to the small customer and promising royal treatment to those who’d open an account with them. I stopped at three Bank of Boston locations. None of them would send the wire for me. The amount, $10,000, was deemed not large enough. None of the managers had any idea of the campaign that was going on. That was then.
This is now:
A couple of days ago I received an email from one of the industry magazines where we often buy space for our clients. They were offering video advertising, and it sounded pretty cool. Our vp of Client Services called our rep, whose contact information was listed at the bottom of the email… he had NO IDEA of what she was talking about. Classic.