These are the top five; you can probably come up with a few more reasons of your own for why it’s a good idea to operate inside-out. Meaning, to let your own people know about your new product, before you tell the outside world. To tell the reception and phone staff the details about the upcoming promotion, ahead of its launch.
1) THEY ARE NOT BLINDED BY LOVE.
2) THEY COULD BE CLOSER TO THE END USER.
3) IT’S A GOOD DRESS REHEARSAL OF THE REAL LAUNCH.
4) THEY MAY HAVE SEEN SOMETHING SIMILAR IN A PREVIOUS LIFE.
5) THEY’LL FEEL OWNERSHIP.