And this student was oh so ready – but certainly never thought the “teacher” would be a young heavy equipment salesperson, or the classroom, an outdoor table at a golf club restaurant in the Berkshires. Putting down his fork for a couple of seconds, the new and eager salesguy added his own comment to his customer’s musings regarding plans for growing his company. And I took my notebook and pen to write it down, because I found what he said both astute and ever so timely:
“Growing your business is not adding more people and equipment; it’s being more efficient.”