EMBARRASSING.
So here I am pontificating about the importance of communicating with your #1 audience – your own employees. I write blog after blog regarding the do’s and don’ts; the reasons why; the five ways to make sure you have done it right. And then… I fail at it. Listen to this one and feel free to join the mocking.
A couple of weeks ago I was asked to write a press release for a client of ours, a local Chamber or Commerce, that every year sponsors an event honoring the top graduates of the region’s high schools. So I did, quietly, in my own copywriter silo of self-sufficiency. Never shared or commented with anyone, even though it’s precisely the sort of news that I love sharing because it’s happy and solid, makes us all as parents and aunts and uncles feel good. Next day, our creative director told us he had been to a great Chamber event the night before, since one of his sons had received an award. Oops. He was unaware of our relationship with the chamber, and didn’t even know we had been writing releases for them.