Just want to read what our clients say about us?
Your markets, your goals, your deadlines and your budgets are unique; so are the plans and the tools that our team will develop for you. In business since 1987, Inside Out Communications offers a turnkey approach to professional services, including:
STRATEGY
Vision refinement.
Goal tuning.
Internal buy-in.
Team building.
Audience identification and evaluation.
Competitive analysis.
Strengths and capabilities breakdown.
Differentiation.
Positioning.
Corporate branding.
Product and service branding.
Logo design.
COMMUNICATIONS
Content development.
Social media planning.
Community reports.
Stakeholder relations.
New product launch.
Media relations.
Media planning and buying.
Multimedia ad campaigns.
Employee messaging.
Corporate brochures.
Product literature.
Technical writing.
White paper and article writing.
Customer interviews.
Video filming and editing.
Foreign language transcreation.
SUPPORT
Lead generation.
Event planning.
Trade show strategy.
Booth design and production.
Giveaway development and production.
Package design.
Vehicle wrapping.
We are a minority and woman-owned business, certified by the Commonwealth of Massachusetts Operational Services (OSD).
What our clients are saying.
From the Communications Director of a regional equipment distributor.
“First, they got what we do from the start. Not just what we do as a company, and beyond that, the underlying reasons as to why a customer would truly choose us, but how to carry that message to the marketplace in a way that is not canned, condescending or frivolous – sounds basic until you try it yourself, or with someone other than them.
Second, they continually surprise me, both in their approach and execution. They are always taking chances, but smart chances.
They excel not at just the creative start of a project, but also the grinding it takes to get it done – they do not lose momentum even when things, for whatever reason, add work, time and frustration. For a successful project, especially a long one, you have to have both sides of the coin from whoever you are partnered with or you are headed for a train wreck.
Finally, they enjoy their work and are fun and that benefits both the relationship, and the work itself. I still get excited each time I am getting ready to see new creative.”
From the Manager of a machine automation distributor.
“Since our launch, the Inside Out team has given us the solid lead-generating support we were looking for. We appreciate working with them because they get it – they have a clear reading of our prospects’ challenges and a good understanding of where our technology fits, and they know how to convey information in ways that resonate in our markets.
Their workstyle is proactive and hands-on; you’ll find them interviewing customers, talking to salespeople and attending workshops and events to stay on top of trends and to keep learning.“
From the Marketing VP of a global motion control manufacturer.
“Inside Out is an overall firm that can do it all. They take the time to understand our goals and align with them. I know they are personally committed to our success.
I have saved hours of management time using Inside Out. Once they embark on a project, they understand the guidelines up front; set aggressive but realistic goals; adhere to their timelines; and never, and I mean never, miss a detail.“
From the Marketing Manager of an instrumentation manufacturer.
“People with a communication specialty, of course, understand communication, but they don’t understand your business. I’ve been in this chasm throughout my career as a Marketing Manager and as a small business owner. My “solution” was to pick and ad agency that seemed willing to work with me and then to hope a lot. Needless to say, that “solution” was not particularly optimal.
The last agency I picked was Inside Out. It was the last agency, because the relationship really worked and I didn’t need to throw another dart and hope. The relationship worked because Inside Out was willing to put in the effort to make it work. It was the only agency I found in my career that took the time and put in the effort to understand what made my business tick, why my customers choose my products and how to reach out to new potential customers. They talked to me. They talked with customers. They talked to potential customers. They went along on sales calls. They went to trade shows. They read competitive literature. They did this on their own nickel and after they understood my business, they put some ideas together on how to get my message out.
Unlike most consultants, they went way beyond just asking me what I wanted and then doing that. They didn’t hesitate to suggest what I needed and they put some facts behind their recommendations to back them up. They were not always right. Whenever we didn’t immediately agree I have to say that I wasn’t always right, either. Not withstanding the occasional differences, having a professional sounding board with real facts makes a vastly better marketing program for the dollars that there were to spend.
Besides, they were always great fun to work with. They cared about my business and they cared that their budget was viewed as a net overall plus. All-in-all, I always felt I got tremendous service from Inside Out and that my business was dollars to doughnuts ahead for every dollar I spent.”
From the founding partner of an instrumentation developer.
“Our companies have worked together for many years and on numerous projects and we have never been disappointed. The creative elements and exceptional design of Inside Out Communications have consistently positioned our company to a new standard of excellence.
You and your team captured the essence of our strategic vision. The tactical execution was flawless and everything was accomplished in a timely fashion. As a result, we have received numerous compliments and accolades regarding our trade journal advertisement, website and new brochure.”
From the Marketing VP of a cutting edge internet services provider.
“Yes there were many very good agencies after our account. But you listen.”
Contact Maria Stearns
mstearns@iocomm.com
508 429 8184 x 11
Rebecca Palmer
rpalmer@iocomm.com
508-429-8184 x 14