Sometimes your prospect is impatient.
Busy.
Has seen it all and knows it all.
So to make an impression you'd need to jump up and down.
Wave your arms.
And sing.
A capella and in tune.
Yeah right.
The point is, more often than not you have only one chance.
And that's when video comes to the rescue.
Whether you load it on your Ipod, your Iphone, your laptop or your TV. And you show it in your lobby, on your website or in your social network. To the person sitting next to you on the plane, walking on a street on the other side of the globe, standing across from you at a bar.
See some examples that inform, connect and support salespeople's efforts. Now think back at the times when you would have needed just that - Something quick. Easy. Fresh. And not a pain to lug around.
Realistically, what would it take in terms of money, time, commitment? Find out.