Tools of the trade.

Exhibiting is expensive. Unless there are no visitors to your booth. Then, it is cost-prohibitive. Are there tools you can use to attract relevant traffic and get leads? Yes. And this is a good example. A comprehensive tradeshow support initiative that started with a direct mail package and print ads and continued with program belly-banners caused our client’s booth to be swamped during an otherwise tame tradeshow.

Strategy, concept, art direction, copywriting, media strategy, list research by Inside Out Communications, Inc.