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Inside Out Communications
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SolmeteX

Industry: Health

For this developer of cutting-edge contaminant-removal technology, Inside Out has developed an entire positioning and marketing communications strategy. SolmeteX mercury removal systems are chosen by hospitals, laboratories and dental offices across North America; their arsenic elimination programs are used by municipalities and homeowners in the USA and abroad.

 


Grabbing and bold, the ads Inside Out developed for the SolmeteX arsenic removal technology branded the program and competed very well in a crowded environment.
Posters for scientific conferences and meetings address the SolmeteX researchers' team's challenge–to remain objective and professional while actively selling their unique solution.
Trade show booth reinforces the npXtra arsenic elimination brand and focuses on the most important aspects, allowing the salespeople to do the rest.
One of the most important projects an agency can be asked to undertake for a client–a brand identity manual. This was a very useful tool Inside Out was asked to develop for SolmeteX; it helped establish clear parameters and determine logo usage across all media.
An evolving website developed for SolmeteX by by the Inside Out web department; it allows for technology innovation and trend changes without disturbing the corporate image.