Inside Out Communications - ©2007

Inside Out Communications
"Tracks"

Milton CAT

Industry: Industrial/Technology

Oh yeah, we love this one. What can beat the excitement of becoming familiar with C Series and 3056 Engines; learning how to operate a SkidSteer and passing a test on work tools? Only realizing that Inside Out is part of a team that has made Milton CAT one of North America’s top dealers for several years in a row.

 


As our client at Milton CAT told us way, way back,"There's no such thing as bad heavy equipment." So how do you compete? Differentiating the dealer. (Easy to say, and very rewarding to implement.)
Inviting customers to ride shotgun in a race car is a fun opportunity for the salesperson...and for the agency designing the invitation!
For a few specialized companies, this is it; their whole business. For most others, crushing and screening are still intriguing and profitable new opportunities. We help our client Milton CAT develop these up-and-coming markets with print ads, press releases and sales support materials.
Milton CAT is serious about their commitment to the ag sector, and so are we–at least two members of the Inside Out Milton CAT team hail from long lines of farmers and ranchers, and we pour our hearts and souls and calloused hands into these pieces!
For the spring promotion, we went 100% "business" across the board in all our efforts, print ads, direct mail tv spots....This is not the time to sell equipment–it's the time to remind the Milton CAT customers that the power to choose is in their hands. And that's why we told them. You have options, we have answers.