Industry:
Non-profit
Consistency, synergy, and standardization…it’s all good and fine when you’re in control. In the real world, however, there are cases where you cannot “police” the use of your identity and you run the risk of your brand disintegrating under different implementations.
Inside Out was asked to create a flexible branding toolkit, so the Lighthouse Academies across the country could develop their own marketing materials and still remain within the overall identity. In addition, we researched and recommended a user-friendly, electronic tool to make the guidelines easily available.