Inside Out Communications - ©2007

Inside Out Communications
"Tracks"

Lenze/AC Tech

Industry: Industrial/Technology

AC Tech is a well-established, Massachusetts-based developer and manufacturer of motion control technology. Now a part of German company Lenze, AC Tech keeps on growing. Our task at Inside Out is to support them, elevate their marketing efforts and help the expansion of their presence, globally, through a vibrant and ever-changing range of advertising and public relations efforts.

 


Being competitive does not have to mean being boring, and your ads can show your true colors. Yes, choosing the right motion control will make you a clear winner.
Organizing and supporting events such as editor visits is one of Inside Out's favorite secret weapons, and the AC Tech's client service team actually relishes all the frenzied activity that accompanies these initiatives.
This is a real Inside Out project–a booklet addressed to all the staff at our client's growing company, defining departments, showing how they connect and support each other, and explaining once and for all What exactly does So and So do?
Humor in the production floor? Treat engineers as if they knew how to laugh? Yup. And it works really well. (Both the approach and the drive technology.)
Interviewing AC Tech's clients yields a wide range of one-of-a-kind application stories. The Inside Out client service team then submits the writeups to the industry media, with great results.