Inside Out Communications - ©2007
Inside Out Communications
"Tracks"
Iwaki America
Industry:
Industrial/Technology
This joint venture between an established Japanese pump company and an American specialized developer and manufacturer required a well-thought out strategy. The market is very comfortable going back to their old suppliers, and will only attempt to try a different one when the perception is one of confidence and experience.
Print Media & Web Media :
The logo that Inside Out developed for the new venture had a big job description, because branding this joint venture had to communicate the excitement of a new company while also conveying an image of proven success and reliability.
The corporate stationery reflects Japanese technical know-how embraced by the solidity of an American company.
Inside Out developed a flexible yet attractive template for Iwaki America application stories.
