Inside Out Communications - ©2007

Inside Out Communications
"Tracks"

HarvardNet

Industry: Consumer

Of course, or as we are fond of saying, “N.S.C.!” It's all about winning. In a crowded marketplace and against competitors with much, much larger pockets, Inside Out positioned HarvardNet as the #1 provider of DSL for business. Billboards, “T”posters and mobile billboards were used for the splashy launch; lead generation included direct mail and collateral.

 


Sales support materials that Inside Out developed for HarvardNet included folder and data sheets with technology description and product features and benefits.
HarvardNet mobile billboards followed carefully planned routes, and the drivers were sternly instructed by the Inside Out client service team to get stuck in traffic during rush hour...
Several billboards in key locations hammered the HarvardNet underlying message developed by Inside Out it is all about winning–using a range of creative approaches to match the spirit of the location.
And can you guess what was the location of this billboard promoting our client's business DSL? Yes, you are right. And it certainly looked good at Fenway.
A slightly off-beat direct mail piece, these little cars in seven or eight different models were often seen by Inside Out on the desks of small to medium size company executives! They did a good job at paving the way for the HarvardNet salesperson's call.