Found 10 record(s)
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Annual reports with perennial appeal
At Inside Out Communications, we believe that an annual report is an excellent opportunity to remind the community, your stakeholders and your own organization what your reason for being is; what your vision and your mission are.
In other words, if you have to do it, do it really, really, well. Do it so it makes your staff proud; so it differentiates your company, firmly stakes your position and reinforces your brand.
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Boy Scouts
As parents, as den leaders or as badge counselors, we have seen up close the positive influence of Scouting and we’re always ready to support their organization.
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Boys and Girls Club
Because we can. And because we think their work matters, we’re proud to put talent, time and treasure to help the Boys and Girls Club of MetroWest.
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Childhood Obesity Public Education Campaign
Our client is a healthcare foundation committed to addressing the unmet health care needs of the 25 communities in the MetroWest region. Our work began with a strategy presentation; we proposed the overall positioning of the campaign, potential audiences, competitors, message and ways to convey it; the second stage was presenting creative and media choices.
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Living a brand
Consistency, synergy, and standardization…it’s all good and fine when you’re in control. In the real world, however, there are cases where you cannot “police” the use of your identity and you run the risk of your brand disintegrating under different implementations.
Inside Out was asked to create a flexible branding toolkit, so the Lighthouse Academies across the country could develop their own marketing materials and still remain within the overall identity. In addition, we researched and recommended a user-friendly, electronic tool to make the guidelines easily available.
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MetroWest Community Health Care Foundation
An Inside Out client of several years, this conversion foundation addresses the unmet health care needs of communities in the MetroWest region with a wide range of grants. There's one common thread-the Foundation does not just give away fish. Rather, it wants to make sure their grantees learn how to fish, and insists on the use of solid, evidence-based methods and research.
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NursePower
This was a public relations and recruitment campaign commissioned by the MetroWest Community Health Care Foundation, directed to re-awakening the sense of pride and achievement that’s unique to nursing. We didn’t recruit based on need, but on the advantages of the career itself. In other words, we didn’t beg “Please be a nurse, we need you.” Instead we showed off, talking about how exciting and challenging, well paid, flexible and open the nursing field is today. The Inside Out team was particularly proud of this campaign!
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Race for the Cure
Since its inception in 1994, Komen Connecticut Race for the Cure has raised millions of dollars for cancer research, education, screening and treatment. Building on the organization’s very successful history, our goal was to further the impact of the fundraising and educational campaign. Inside Out work for Komen Connecticut Race for the Cure included print ads, direct mail, public relations, brochures, invitations and “town captain kits”. The campaign surpassed previous years' fundraising numbers.
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Reporting
Conveying a year’s worth of challenges, opportunities and achievements in a printed piece that will send the community, your shareholders and your board a compelling message… that’s what an annual report is all about. The MetroWest Community Health Care Foundation and Mount Auburn Hospital rely on Inside Out to develop visually striking but approachable pieces; different but still appropriate. Project management, art direction, layout, typography, print supervision… everything has to work in synch. The results? Take a look at the three 07 reports we feature here.
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Woods to Goods
Respect and compassion are parameters of this venture; for us at Inside Out, it was particularly rewarding to offer communications support with ads and posters that show the value these goods represent–in more ways than one.
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