At Inside Out Communications, we believe that an annual report is an excellent opportunity to remind the community, your stakeholders and your own organization what your reason for being is; what your vision and your mission are.
In other words, if you have to do it, do it really, really, well. Do it so it makes your staff proud; so it differentiates your company, firmly stakes your position and reinforces your brand. See work samples
A lot to communicate about Mount Auburn Hospital
How do we do it? Let me count the ways…The work Inside Out Communications develops for Mount Auburn Hospital is a good example of the range and depth of our capabilities, and of our flexibility as an agency.
From annual reports updating the community, newsletters focusing on the hospital diverse centers and invitations to various events celebrating the completion of important projects, to several successful fundraising campaigns, there’s a wide scope of traditional and not-so-traditional advertising. Tying it all together? Respect for a great brand, strategic thinking, elegant creative and smart service.See work samples
A.I.R.
At the intersection of microbiology and advanced industrial manufacturing, the company is developing unique instrumentation for consumer use.See work samples
Adams, Harkness & Hill
From IT Service to Healthy Living to Software, we helped launch and brand AH&H's divisional investor conferences. See work samples
Advanced Instruments/Spiral Biotech
The target market of this manufacturer of scientific instrumentation are managers and technicians at hospitals and research labs. These are well-educated, busy, committed people who still have a heart and a sense of humor. Inside Out work included direct mail, tradeshow strategy, print ads, PR and collateral.See work samples
An intro Inside Out
How can we describe this one? It’s a short video that we produced with our partner Rob DelGaudio, founder and owner of Black Pearl Productions. We wanted to give you an idea of our agency’s capabilities and workstyle. Go ahead, check it out.See work samples
An intro to Inside Out
How can we describe this one? It’s a short video that we produced with our partner Rob DelGaudio, founder and owner of Black Pearl Productions. We wanted to give you an idea of our agency’s capabilities and workstyle. Go ahead, check it out.
See work samples
BioRad
The Digilab division of Biorad needed to re-invent its own image. Their static, heavily product-based literature didn't convey the sophistication and excitement their analyzers and infrared microscopes deserve. Long conversations with their senior product managers and interviews with users allowed the Inside Out team to position these instruments across the mindset of their different audiences, from the prestigious university chief researcher focused on getting the next grant, to the harried laboratory manager, the tight-fisted purchasing agent and the nervous young assistants.See work samples
Boy Scouts
As parents, as den leaders or as badge counselors, we have seen up close the positive influence of Scouting and we’re always ready to support their organization.See work samples
Boys and Girls Club
And because we think their work matters, we’re proud to put talent, time and treasure to help the Boys and Girls Club of MetroWest and the Boy Scouts.See work samples
Boys and Girls Club
Because we can. And because we think their work matters, we’re proud to put talent, time and treasure to help the Boys and Girls Club of MetroWest.See work samples
“The best sales meeting I’ve attended!” When you hear that unsolicited comment, and not just once, but over and over…you know things worked out well.
Under the banner of “Cruise to Success”, the annual sales meeting for Lenze-AC Tech rallied the salesforce with fun visuals, giveaways and games, intriguing and surprising even the most jaded attendees. From the very beginning – you entered via a gangway, were handed your own passport and sat in a room that had portholes in the walls– to the “Bermuda Triangle emergency” with its resulting evacuation, the vibe was upbeat and involved.
Our client is a healthcare foundation committed to addressing the unmet health care needs of the 25 communities in the MetroWest region. Our work began with a strategy presentation; we proposed the overall positioning of the campaign, potential audiences, competitors, message and ways to convey it; the second stage was presenting creative and media choices.
See work samples
Content management
Talk about empowerment! We know the importance of this service…from the inside out. Being able to update your site, edit and add content and keep it as fresh and alive as the web is supposed to be, is a dream come true. Who needs specialized programming or website design knowledge when Inside Out is your partner? www.metrowestkids.org www.iocomm.com See work samples
Continental Resources
And tell me, please, why should I buy from you?– Openly or not, that's the question a VAR and its reps will hear, over and over – and which their agency has to be able to help answer, over and over.See work samples
Customer relationship tools
SolmeteX calendar An interactive customized electronic calendar built by Inside Out allows SolmeteX to keep their wide range of dealers across the USA and Canada informed about their tradeshow schedules, workshops, conferences and events. Everyone knows what’s happening, and greatly benefits from it. SolmetexSee work samples
Customer relationship tools
Urban Renewal newsletter
Our client benefited from this quick and user-friendly approach to staying in touch with their customers, announcing sales and updates about special promotions without having to reinvent the wheel each and every time.See work samples
Database management
The “outside” portion of the project was exciting–attracting visitors to the website we had just created, and promoting a free test kit for their household wellwater. The operational side loomed like a nightmare, until we developed an online tool for the SolmeteX team to keep track of the tubes received, tests done, and results mailed. Easy- to- use, efficient, reliable. Ahh!
Americans are ready for the real thing–real beef, raised on real grass; drinking real water and free to roam on real green prairies. With its 100% natural label and delicious taste, Del Terruño is being introduced to chefs and upscale meat markets, and also directly to demanding consumers, and Inside Out is supporting the launch.See work samples
Direct mail works
As Milton CAT started plans for their new Batavia, New York facility, we knew we had a challenge in front of us. With very good and well-entrenched competitors already established there, upstate New York is a new and different territory for Milton CAT. The perception was, “Here comes the outsider…” After all, they are a New England company, and, a construction company, in a region where farming rules.
A carefully built direct mail campaign addressed the typical customer needs and wants, one by one, in seven consecutively mailed pieces. The eight one was a large tube containing a poster-size photo of the still unfinished facility.
The next step in the campaign, an invitation to the open house, implied a change of strategy. Now that we had established that Milton CAT was serious about setting up in Batavia, and, was going to do it right, we went from looking big and powerful, to being friendly and neighborly. 3,000 invitations were sent to the same group of people who had been receiving the previous postcards. 1,800 guests attended the two-day event.
Genesis serves as a company's human resources department - and a very complete one. The company is a leading Professional Employer Organization, (PEO), that handles payroll and tax administration, workers' compensation, employee benefits, and general human resource management. Selling Genesis required explaining two concepts - 1) why choose to outsource a vital function, and 2) why choose Genesis. See work samples
