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Check out this event

“The best sales meeting I’ve attended!” When you hear that unsolicited comment, and not just once, but over and over…you know things worked out well.

Under the banner of “Cruise to Success”, the annual sales meeting for Lenze-AC Tech rallied the salesforce with fun visuals, giveaways and games, intriguing and surprising even the most jaded attendees. From the very beginning – you entered via a gangway, were handed your own passport and sat in a room that had portholes in the walls– to the “Bermuda Triangle emergency” with its resulting evacuation, the vibe was upbeat and involved.

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Continental Resources

And tell me, please, why should I buy from you?– Openly or not, that's the question a VAR and its reps will hear, over and over – and which their agency has to be able to help answer, over and over. See work samples



Direct mail works

As Milton CAT started plans for their new Batavia, New York facility, we knew we had a challenge in front of us. With very good and well-entrenched competitors already established there, upstate New York is a new and different territory for Milton CAT. The perception was, “Here comes the outsider…” After all, they are a New England company, and, a construction company, in a region where farming rules.

A carefully built direct mail campaign addressed the typical customer needs and wants, one by one, in seven consecutively mailed pieces. The eight one was a large tube containing a poster-size photo of the still unfinished facility.

The next step in the campaign, an invitation to the open house, implied a change of strategy. Now that we had established that Milton CAT was serious about setting up in Batavia, and, was going to do it right, we went from looking big and powerful, to being friendly and neighborly. 3,000 invitations were sent to the same group of people who had been receiving the previous postcards. 1,800 guests attended the two-day event.

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Iwaki America

This joint venture between an established Japanese pump company and an American specialized developer and manufacturer required a well-thought out strategy. The market is very comfortable going back to their old suppliers, and will only attempt to try a different one when the perception is one of confidence and experience. See work samples



Lenze AC Tech - Lobby Presentation

CDs, DVDs, Memory Drives, Websites, Online Videos, etc., are certainly turning out to be a popular means for companies and organizations to deliver their message, and for good reason. New technology makes them easier and faster to create, and they can be viewed in a range of media, giving your company an efficient sales support and presentation tool with a serious “coolness” factor.
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Lenze-AC Tech cheat-sheet

Have you ever been there? Then you know how it feels…You’re a salesperson or a rep about to see your prospect, and you’d sell your firstborn to be able to reach for a cheat-sheet that reminds you quickly of the key points you want to make…one that fits in your pocket, and, one that if you leave behind by mistake, does not make you look dumb!! See work samples



Lenze-AC Tech customer application stories

And in other news…go to the Lenze-AC Tech website to see their series of customer application stories. Interviewing the customers, drafting the stories, researching relevant opportunities and placing the writeups in the industry media is all part of the work Inside Out Communications does for Lenze-AC Tech. To read the stories visit http://www.actech.com/cgi-bin/site.pl?appstories

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Lenze/AC Tech

AC Tech is a well-established, Massachusetts-based developer and manufacturer of motion control technology. Now a part of German company Lenze, AC Tech keeps on growing. Our task at Inside Out is to support them, elevate their marketing efforts and help the expansion of their presence, globally, through a vibrant and ever-changing range of advertising and public relations efforts. See work samples



Milton CAT

Oh yeah, we love this one. What can beat the excitement of becoming familiar with C Series and 3056 Engines; learning how to operate a SkidSteer and passing a test on work tools? Only realizing that Inside Out is part of a team that has made Milton CAT one of North America’s top dealers for several years in a row. See work samples



Milton CAT forestry initiative

An important market for long-time client Milton CAT, the forestry segment stands alone. With its own set of challenges (including very tight regulations) and operating in unforgiving environments, this is a very competitive industry where the word “downtime” cannot be mentioned.

Meeting the needs of customers in this segment requires top-to-bottom commitment and a serious investment, not only in equipment and parts availability, but also in terms of experienced staff, trained and specialized technicians, service capabilities and 24/7 support–no matter how bad the outside temperature! See work samples



Reality work for Milton CAT

Part of our task at Inside Out is to make sure communications in general and advertising in particular are relevant and connected to the bigger economic and social reality.

You can check out our approach implemented in some of these examples of work for our client Milton CAT. Whether Inside Out is helping to write telephone training materials or coming up with a theme for the managers’ meeting and creating the follow-up package; developing direct mail and inserts focused on the importance of preventive maintenance or turning out ads for our client to use to support their own customers… The common thread is grounding our client’s communications, internal and external, to the challenges and opportunities of the business environment. See work samples



United Electric Controls

To help them regain market share lost to increased competition, Inside Out work for this developer and manufacturer of process control instrumentation included targeted advertisements in trade magazines and intense tradeshow support, with exciting direct mail and giveaways. See work samples



Winning with Lenze-AC Tech

Lenze-AC Tech is a well-established, Massachusetts-based developer and manufacturer of motion control products and systems. As part of a German company, they have a global presence and they are able to use their advanced technology and outstanding customer support to compete against industry giants who shall remain unnamed. It’s a winning formula–price, performance, flexibility and support.

Our task at Inside Out Communications is to help the worldwide expansion of Lenze-AC Tech through dynamic advertising and public relations efforts. See work samples