Found 9 record(s)
|
|
A lot to communicate about Mount Auburn Hospital
How do we do it? Let me count the ways…The work Inside Out Communications develops for Mount Auburn Hospital is a good example of the range and depth of our capabilities, and of our flexibility as an agency.
From annual reports updating the community, newsletters focusing on the hospital diverse centers and invitations to various events celebrating the completion of important projects, to several successful fundraising campaigns, there’s a wide scope of traditional and not-so-traditional advertising. Tying it all together? Respect for a great brand, strategic thinking, elegant creative and smart service.
See work samples
|
|
|
A.I.R.
At the intersection of microbiology and advanced industrial manufacturing, the company is developing unique instrumentation for consumer use.
See work samples
|
|
|
Advanced Instruments/Spiral Biotech
The target market of this manufacturer of scientific instrumentation are managers and technicians at hospitals and research labs. These are well-educated, busy, committed people who still have a heart and a sense of humor. Inside Out work included direct mail, tradeshow strategy, print ads, PR and collateral.
See work samples
|
|
|
BioRad
The Digilab division of Biorad needed to re-invent its own image. Their static, heavily product-based literature didn't convey the sophistication and excitement their analyzers and infrared microscopes deserve. Long conversations with their senior product managers and interviews with users allowed the Inside Out team to position these instruments across the mindset of their different audiences, from the prestigious university chief researcher focused on getting the next grant, to the harried laboratory manager, the tight-fisted purchasing agent and the nervous young assistants.
See work samples
|
|
|
Genesis
Genesis serves as a company's human resources department - and a very complete one. The company is a leading Professional Employer Organization, (PEO), that handles payroll and tax administration, workers' compensation, employee benefits, and general human resource management. Selling Genesis required explaining two concepts - 1) why choose to outsource a vital function, and 2) why choose Genesis.
See work samples
|
|
|
SolmeteX
For this developer of cutting-edge contaminant-removal technology, Inside Out has developed an entire positioning and marketing communications strategy. SolmeteX mercury removal systems are chosen by hospitals, laboratories and dental offices across North America; their arsenic elimination programs are used by municipalities and homeowners in the USA and abroad.
See work samples
|
|
|
SolmeteX arsenic removal campaign
You cannot taste it, smell it or see it…but you certainly want to make sure your drinking water doesn’t have it in levels higher than those recommended by the US EPA and the NJ Department of Environmental Protection.
Our client SolmeteX specializes in heavy metal removal solutions, and sells its products and systems through a network of distributors. This campaign was directed to a specific area in New Jersey, where studies had shown unusually high levels of arsenic in groundwater.
The components of this successful initiative included an especially created website; a direct mail campaign; a free testing program; and database development.
See work samples
|
|
|
The Mount Auburn Hospital employee fundraising campaign
In 2006, Mount Auburn Hospital decided to commit resources to a far-reaching employee-giving campaign. The objective was to garner financial commitments that would total approximately $250,000 over the course of three years. In the first year, the objective established for the entire campaign has already exceeded expectations. Monies raised or committed have totaled in excess of $360,000.
See work samples
|
|
|
Tufts Health Care Institute
With a daunting guest list that includes very busy professionals, already buried under heavy schedules and similar invitations, we need to stand out and demand attention for Tufts Health Care Institute's workshop and conference invites.
See work samples
|
