Ten for ten, or,
just tell me why.

Wouldn’t you want to know why prospects chose not to buy from you – actually, chose not to even ask you for a quote?

 

The three traditional rules for a successful direct mail effort include a good list, a good offer and good creative. This mailing was sent to a list of potential buyers of CAT equipment who went to competitors instead. (That’s a “Good” list.) The questions were numerous and pretty probing, and the responses were not anonymous. So the offer had better be hard to turn down – ours was a contribution in their name to Saint Jude’s Hospital for Children. Of course, we’ll tell you that the creative was good. But take a look and decide for yourself.

 

The results are already exceeding the five percent return – and we are getting very valuable information.

 

Strategy, design and art direction by Inside Out Communications, Inc.