The down and dirty: born and raised outside Philadelphia. Graduated from Williams College (B.A.) and University of Colorado (M.A.). Taught high school history for 5 years. First got hooked on communication arts by designing collateral for an international education organization, and have been smitten ever since. 19 years now in advertising, design and marketing. Spend far too much emotional energy on the Phillies and Eagles.
Role at Inside Out: help develop creative strategy aimed at distinguishing and elevating the client's message. There are a lot of lemmings out there in any industry-understanding the values of a given market and incorporating them in unique positioning is our mission. Passion, energy, talent and meticulous attention to detail are our tools.
Ultimately, creativity plus functionality equals brand and sales success. My department sprinkles this philosophy on their cereal every morning.