The danger of having real stars starring in your ad campaign.


Yes, you can consider them as dream endorsers. But… a family that became famous across the USA and even abroad thanks to their role in the TV Series American Loggers, the Pelletier brothers could easily be perceived as being far removed from the bumps and struggles their peers face. With slice-of-life, moody photos and an unassuming headline, “We’re all in it together,” however, they come across as who they really are. Not glamorous stars – hands-on, weary but still confident; good voices for their industry. And their message has an added edge.

 

Concept, strategy, creative, art direction and copywriting by Inside Out Communications, Inc.

Pelletier ad campaign