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Inside Out Communications
"Tracks"

NursePower

Industry: Non-profit

This was a public relations and recruitment campaign commissioned by the MetroWest Community Health Care Foundation, directed to re-awakening the sense of pride and achievement that’s unique to nursing. We didn’t recruit based on need, but on the advantages of the career itself. In other words, we didn’t beg “Please be a nurse, we need you.” Instead we showed off, talking about how exciting and challenging, well paid, flexible and open the nursing field is today. The Inside Out team was particularly proud of this campaign!


Years after the campaign was launched, the confident poster that Inside Out created for branding it can still be found in nurses' offices at schools, clinics and hospitals.
At the core of the NursePower campaign, materials carefully developed by Inside Out to fit the profile of the different audiences. Bold but organized, easy to update and to navigate, the NursePower website conveys a feeling of confidence and contains a lot of useful information that previously required visiting dozens of different sites.
Movie stills shown at local theaters reinforce the message of power and pride.
Catch'em when they're young! This is an astute offshoot of the NursePower campaign, directed to kids.
A mall kiosk to sell nursing? Yes, and Inside Out set it up right across from Victoria's Secret...

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