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• Inside Out creates Mount Auburn event logo

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Inside Out creates Mount Auburn event logo

Industry: Non-profit

"A look at the scope of Mount Auburn projects that Inside Out entered in the Lamplighter Awards gives an indication of the range of work they do for us – from fundraising campaigns and relationship newsletters to branding an event. Having the right logo for the Stanton building opening was important for us because we wanted to celebrate the achievement and honor our donors and our staff while acknowledging the contribution made by previous generations."

Kelly McDade, Mount Auburn Hospital Marketing Manager

This opening event logo, based on the hospital’s existing corporate logo includes similar elements but the new building is represented in the “building scope” of the old logo. Existing colors were used to maintain their brand, but at the same time offering something fresh and evocative.

The logo for the Stanton building opening received a Gold Lamplighter award from the New England Society for Healthcare Communications or NESHCo, the region’s premier professional development organization.