Inside Out Communications - ©2007

Non-profit

• Annual report for a foundation
• Boy Scouts
• Boys and Girls Club
• Childhood Obesity Public Education Campaign
• Living a brand
• MetroWest Community Health Care Foundation
• NursePower
• Race for the Cure
• Reporting
• Woods to Goods
• Branding Initiative
• Fundraising for Mount Auburn Hospital
• Inside Out creates Mount Auburn event logo

Industrial/ Technology

• Event Invitation
• Continental Resources
• Direct mail works
• Iwaki America
• Lenze AC Tech - Lobby Presentation
• CAT customer says, Show Me
• Lenze-AC Tech customer application stories
• Lenze/AC Tech
• Milton CAT
• Milton CAT forestry initiative
• Reality work for Milton CAT
• United Electric Controls
• Winning with Lenze-AC Tech

Health

• A lot to communicate about Mount Auburn Hospital
• A.I.R.
• Advanced Instruments/Spiral Biotech
• BioRad
• Genesis
• SolmeteX
• SolmeteX arsenic removal campaign
• The Mount Auburn Hospital employee fundraising campaign
• Tufts Health Care Institute
• Global PR through Business Wire

Consumer

• Adams, Harkness & Hill
• Del Terruño
• HartneyGreymont
• HarvardNet
• Momo's Way
• New site for Next Generation Children’s Centers!
• Newsletter for Mount Auburn
• Urban Renewal
• Tasteful Identity

Fundraising for Mount Auburn Hospital

Industry: Non-profit

The goal was to inform people that there are a number of ways to support Mount Auburn Hospital including through gifts of cash and stock, making bequests and participating in charitable annuities and charitable trusts. The creative strategy was to be personal, optimistic and immediate to make the program embraceable and ownable by the recipient. We decided that the message needed to be “human, “ not too financial or overwhelming.

The theme we developed was "Because I Can.” The theme was initially launched with the postcards, but then continued in a Ways of Giving brochure that will be on display at the hospital and mailed to a list maintained by the Hospital’s Development department. The first gift annuity postcard mailer was a great success. Approximately 8,000 pieces were mailed and the hospital received 8 inquiries in very short order. Of those 8 inquiries, the hospital closed four gift annuities within about 6 weeks with a total face value of $54,000.

This campaign received a Lamplighter award from the New England Society for Healthcare Communications or NESHCo, the region’s premier professional development organization.