American Innovative Research Corp., (A.I.R.), was founded by David Palmer and Judy Piscione, long time Inside Out clients at their previous company, Progressive Technologies, Inc., now a division of Brooks Automation.
A.I.R. specializes in home healthcare products. Inside Out developed A.I.R.’s corporate identity, as well as their first website, public relations campaigns and product video. Our clients were launching their products at the American Thoracic Society conference in New Orleans, and we were asked to support that key step.
We designed a booth that appropriately represented the company in that competitive healthcare environment and we also developed a rich-content website, encompassing their latest product’s wide range of applications and their technology’s features and benefits, from the point of view of patients and users and also with a healthcare professionals’ focus.