Inside Out Communications - ©2007

Inside Out Communications
"Tracks"

United Electric Controls

Industry: Industrial/Technology

To help them regain market share lost to increased competition, Inside Out work for this developer and manufacturer of process control instrumentation included targeted advertisements in trade magazines and intense tradeshow support, with exciting direct mail and giveaways.


This series of print ads introduced a "modular" approach that the Inside Out team developed and the client believed was right on target. The concept allowed to maintain an overall look while accommodating different points of view, tailoring the process control technology ads to audiences with diverse concerns and objectives, from OEMs who are obsessed with pricing and turnaround to end users who require unshakable reliability.
All our press releases go accompanied by a relevant photo, printed or electronic depending on the publication, and a personalized letter to each editor.
An intense tradeshow support initiative that combined print ads, magazine belly-banners and a wildly successful direct mail package that caused our client's booth to be swamped during an otherwise rather tame tradeshow. We can say that because yes, the Inside Out team was right there in New Orleans, too.
Is the Inside Out creative team cracking up? Not really, just announcing the birth of a totally new technology delivered by United Electric Controls. This creative concept was used at an ISA trade show for booth graphics, bellyband wraps on the show daily and print ads in InTech and Control magazine.

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