Inside Out Communications - ©2007

Inside Out Communications
"Tracks"

Genesis

Industry: Health

Genesis serves as a company's human resources department - and a very complete one. The company is a leading Professional Employer Organization, (PEO), that handles payroll and tax administration, workers' compensation, employee benefits, and general human resource management. Selling Genesis required explaining two concepts - 1) why choose to outsource a vital function, and 2) why choose Genesis.


We developed their sales collateral with a careful mix of "telling" and "selling", making sure that we explained industry terms that would be obscure to the typical client.  We brought forth the Genesis advantage in a format that is confident and colorful.  Photography of real clients and real employees added an intimate touch. 

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