Inside Out Communications - ©2007

Inside Out Communications
"Tracks"

Advanced Instruments/Spiral Biotech

Industry: Health

The target market of this manufacturer of scientific instrumentation are managers and technicians at hospitals and research labs. These are well-educated, busy, committed people who still have a heart and a sense of humor. Inside Out work included direct mail, tradeshow strategy, print ads, PR and collateral.


A picture speaks a thousand words, and a sonnet says them even better. The direct mail piece for this bacteria-counting instrument was a spoof on -oLet me count the ways.-? Hope Elizabeth forgives us. Inside Out could not help themselves.
A sight for sore eyes, these Anoxomat posters were great giveaways at the tradeshow attended by our client.
Yes, they LOVED them. And they kept asking for more. Scientists are little kids at heart, it seems, because these Inside Out "bacteria stickers" were a great hit.
All jokes aside, the Anoxomat needed a serious brochure too, and this one did the job very efficiently.
Tell it like it is. Hey, if your job is to raise bacteria, you do want them to be happy and healthy. And the Inside Out print ad tells it clearly.

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