Application stories are an important marketing and sales-support tool for Inside Out’s long time client, Lenze AC Tech. In that respect, our job as their agency ranges from interviewing customers who are using one or several of their motion-management solutions, drafting the article as ghostwriters, obtaining customer approval and securing placement in a variety of industry publications, to taking articles from their own marketing communications group and placing them in the most appropriate magazine or magazines.
Here are links to couple of examples of Lenze AC Tech application stories ghostwritten and placed by Inside Out Communications; one is about a California winemaker improving their grape crushing process, the other one’s about sorting technology used by the US Post Office.
http://www.controldesign.com/articles/2009/MachineBenefits0909.html
http://mhmonline.com/news/postal-service-major-flats-sequencing-system-4313/#
Inside Out communications also handles Lenze-AC Tech new product releases, again, in some cases developing the slant and drafting the release, in others, editing the client’s release, and in both cases, attending to distribution and tracking.
There’s wisdom to effectively doing that, as savvy marketing people know. As an example, the SMV EtherNet release below was sent on October 15th, picked up by Design World online right away and indexed by Google October 16th in the morning.
http://www.designworldonline.com/ArticleDetails.aspx?id=4839