Inside Out Communications - ©2007

Actually, it was not its job to sell...

But it did!! And we're mighty proud about it, because the piece that we did for Milton CAT's municipal segment was just supposed to create awareness, and help a salesman with a huge territory who couldn't visit all his prospects. The challenge appealed to us; addressing a market that's always supposed to be a tough nut to crack, and proving to them that Milton CAT understands municipal buyers are not like other equipment buyers. We did quite a bit of research into topics and trends within public works equipment purchasing, and uncovered some interesting facts. Well, this prospect liked what he saw in the brochure we suppose, because this is what he wrote:
"Looking @ purchasing a new backhoe (received municipality letter in mail). Please call back asap - thanks!" And our client at Milton CAT? He simply said, "Good job on this piece."


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