Inside Out developed A.I.R.’s corporate identity, launched a global press release campaign and created a video as well as the first corporate website for A.I.R., but the company’s current strategy required a new, content-rich site. The A.I.R. website clearly differentiates the company; it emphasizes the scientific facts behind the products and presents the information from the point of view of a patient, as well as with a professional healthcare provider’s focus.