Inside Out Communications - ©2007

Inside Out Communications
"Tracks"

Tasteful Identity

Industry: Consumer

This well-established catering company wanted to re-create their personality to reflect the sophisticated, complete café services they provide on site for the employees of MathWorks. “Creating an identity that portrays Sean’s passion for food, and, works well with the intellectual intensity of The MathWorks, was quite a challenge,” laughs creative director Matt Lynch.

He was able to overcome the challenge, however, and proposed several strategically appropriate but very different options, and actually created a problem as Olson and his team argued over the choices and couldn’t come to a quick agreement. The decision was finally made and the new logo is about to be officially introduced to the employees of MathWorks when they visit their café for delicious goodies. Inside Out will also develop menus, signage and collateral, supporting the newly launched brand.




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