Industry: Consumer
On Track is a newsletter that provides information on expert clinical programs, current health topics and the correlating services available at The Barron Center for Men's Health at Mount Auburn Hospital. According to Mount Auburn Hospital President and CEO Jeanette Clough, “There just isn't enough awareness out in the community and in the country at large as to the depth and breadth of the medical issues that men face. How many people are aware that prostate cancer in men is in equal numbers to breast cancer in women causing the same number of deaths per year?"
The messaging through design and copy was to give the content an immediacy and a combined educational and timely, and cutting-edge delivery.
On Track received bronze Lamplighter award from the New England Society for Healthcare Communications or NESHCo, the region’s premier professional development organization.