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Inside Out Communications
"Tracks"

Del Terruño

Industry: Consumer

Americans are ready for the real thing–real beef, raised on real grass; drinking real water and free to roam on real green prairies. With its 100% natural label and delicious taste, Del Terruño is being introduced to chefs and upscale meat markets, and also directly to demanding consumers, and Inside Out is supporting the launch.


Inside Out was asked to brand this exciting new product; we developed a logo, name,tagline and image that positioned Del Terruño emotionally as well as intellectually.
Quick, informative and straightforward, these handouts Inside Out created for Del Terruño allow the shopper to feel good about the purchase.
Introducing to the North American market a different type of beef–totally and completely free range, never fed grain, never receiving hormones or antibiotics, meant training all the people who touch it, including the butcher at your favorite store.
Ah, the chef. Our most critical, most demanding market for Del Terruño beef. The one that deserves an in-depth explanation, and expects a beautiful looking piece. With watering mouths, the Inside Out team came through.
Introducing a new concept is not a job for the timid. The website for Del Terruño had a big job description, and worked well to fulfill it.

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