Branding, identity, positioning… glamorous work for an agency. But how about mundane, down and dirty concerns, such as creating a complete and updated contact sheet, who wants to do that? Inside Out does.
Because we know that through that type of work, crucial initiatives get channeled; decisions get made; cooperation among the most dissimilar factions happens, and everyone ends up happy. With a nice-looking and easy-to-use contact sheet in their hands, and the parameters of some serious branding work, accepted.
Before:
One company, four corporate names, several phone greetings, two e-mail addresses, multiple dissimilar contact sheets, random product identities,
After:
One company, one phone greeting, one e-mail address, two major product identities. And yes, one streamlined contact sheet.