I feel that in many ways, the BBJ has lately been my cup of coffee – it has given me a much needed shot of energy in the midst of pretty sad/drab/gloomy news, and helped reaffirm my commitment to making my agency better, more relevant, more successful and more helpful to our clients.
I believe that the editorial team has managed to keep the BBJ objective, not fakely optimistic but not dramatic either; keeping a long term view; choosing a good mix of news; adding different angles and a measured spark of optimism. Yes. I find the realistic tone of the BBJ an incentive to do my part, stand up and get moving.