Maria considers it’s high time that we officially declare that the agency handles pr, and she also thinks that we should explain our pr philosophy. So here we go.
1.) A definition of "public relations."
Activities that connect your organization with your different audiences ("publics") via non-paid advertising.
Your “publics” could be your board of directors, your own employees, the general public, the town, the media, your customers, your shareholders, your investors, your competitors, potential buyers of your company…
Ways to connect could be articles, events, releases, meetings, media briefings, launches, annual reports…
The reason to connect may be to send your message before an event, to announce an event, to introduce a new product/technology, to announce a new hire or acquisition, to sway public opinion, to generate excitement, to create awareness, to solidify your position…
The tone of your connection is important. For your effort to be qualified and “accepted” by the media as pr and not be judged to be just an ad, disguised as pr, your message has to be informative, neutral, objective, non-salesy, non self-congratulatory.
And, last but not least …whether you do it consciously and astutely or not, you are always doing pr. The way you look, work, hire or not, act or avoid acting, react or decide not to react, speak, write and do, is already sending “unpaid” messages to everyone you see and with whom you interact. So, do it well!
2) Does Inside Out handle pr?
You bet! It’s a crucial component of our “communications,” and we do it pretty much for all our clients. For some of them, exclusively – all we do for them is pr. For others, we do pr in addition to advertising and sales support.
3) Examples?
We have many, and we’ll be delighted to talk to you about them, and share some results, too.