Larry Berardinis is an experienced Penton editor, and his magazine, Motion System Design, is on Maria’s list for long-time client Lenze-AC Tech’s news and articles. As Maria says, “It’s a well-read publication and their editorial content carries a lot of weight in the industry.” By now, Larry knows Maria and Inside Out Communications pretty well, so we take his comments seriously and with a good measure of pride.
Recently, Larry talked about what it’s like to work with Lenze-AC Tech from an editor’s perspective. “It’s a pleasure to work on articles with them,” he said, and then he explained why: “The relationship between the agency and client is totally seamless, and that makes it much easier to scope out the story and then tailor it for the specific needs of our readers.”
“It takes a lot of teamwork to develop technical articles that are meaningful for everyone involved from the source to the reader,” Larry added. “We know that when we work with you we can expect information that’s interesting, useful, and well written, and that you’ll work with us to further refine it whether we use it in its entirety or focus in on certain parts.”
Thanks, Larry.