The question has been asked…Why do we have a car racing theme, a garage and a car engine on our website anyway? And the question will be answered!
Car races are not solo work.
Without the support of a solid, dedicated and loyal team, not even the best star can hope to win. The hero is not always the driver. The behind- the- doors crew, the mechanics who know exactly what to do and the technicians who can perform their miracles in record- breaking time are often the ones who make the real difference. And that’s why we make a huge deal about respect being a number one value at our agency. Everyone’s work counts.
It’s all about winning, isn’t it?
Competition is at the heart of our work. Our clients need to come first. We need to help them beat their competitors. Nothing tastes as sweet as the champagne of success at the finish line.
Car work is dirty.
To do it well, you need to roll up your sleeves, and, you better not be afraid to get your hands dirty. Advertising work can get dirty too…it can get tough, it can get ugly, and you have to be ready to get a bit of mud and grease on your Guccis. Or your Manolos.
Car work is real.
And we like to keep advertising real, too. None of the far-fetched, pompous stuff that has often given our industry a bad rep.
Car work needs brains as well as muscle.
Figuring out the intricacies of fuel injection, the mysteries of a transmission and the wonders of a camshaft take a sharp mind. Well, so does our work.
Alicia loves cars..
No speech needed.