Inside Out has been hired by regional ASP XcelHR to work on their brand awareness and develop a lead generation campaign. What is an ASP? ASP stands for Administrative Services Provider, and it's the equivalent of having your own HR department-available 24/7. They take care of your payroll, your benefits, your personnel-type paperwork.all those non-revenue-producing tasks that give you a headache and slow you down. The experts at XcelHR do them fast and they do them well. They offer their clients a wide range of options in terms of carriers and plans, for health as well as for life insurance, and they also give their customers the choice to use a P.E.O. (Professional Employer Organization).