Forestry Initiative
“Branding this initiative is a project that’s close to my heart,” says agency president Alicia Frick Laguarda describing the effort directed at “selling” to Massachusetts landowners the concept of forest management. Agency creative director, Matt Lynch, and client services vp, Maria Stearns are part of the team that will work with a group of State officials to create an identity, awareness and supporting literature.
Promise Lenders
Promise Lenders is a reverse mortgage specialist that has approached Inside Out Communications with a full marketing communications program in mind. The first step is already in progress – developing a website that establishes the company firmly in the electronic environment. According to Stearns, this account will eventually spill into the public relations domain, with plans including events, workshops and lectures.
Olson’s Fine Foods
This well-established catering company wants to re-create their personality to reflect the sophisticated, complete café services they provide on site for the employees of MathWorks. Inside Out will also develop menus, signage and collateral, supporting the newly launched brand.
Charter Facilities Management
This group was originally part of Lighthouse Academy, a charter school foundation. As they grew and expanded their capabilities and services, the decision was made to spin them out into their own organization, focusing on supporting the facilities function of other charter schools. A brand and identity was therefore needed, later to be followed by website and corporate literature.